The most common and powerful Web Promotion tool
is Search Engine Promotion. Millions of internet surfers daily go
to Search Engines like GOOGLE or YAHOO! to begin the search to find what they are
looking for on the web.
Users type in specific words call Keywords and
the Search Engine displays a list of web sites that most closely
match the users request. The goal is to get your site listed as
close to the top of the list as possible. This will ensure the
maximum traffic to your site.